Points of Persuasion Syndicate
Syndicated Publicity Articles Published Online
The Marketing Magnetism of Syndicated Articles Publicity
03/02/2010
(P-O-P-S) Both Thomas Friedman of the New York Times and Hubspot, an inbound marketing strategy company, have remarked about the current "mass diffusion of low-cost, high-powered innovation technologies ...transforming how business is done.” (”The Do-It-Yourself Economy,” NY Times, Dec.19, 2009) On that basis, Hubspot recommends the blog. For the same reasons that they recommend the blog, Points of Persuasion Syndicate believes syndicated articles publicity is a strong marketing solution in today’s recessionary economy.
(P-O-P-S) Syndicated
publicity articles
link people to your
website who are
looking for your
product and increase
your search ranking.
Unlike its outward bound sisters of yore – cold calling, advertising and trade shows – all more expensive to utilize, syndicated articles publicity exhibits a multitude of benefits of the blog without incurring the high time input of blogging, or high costs of pay-per-click advertising; and still, the ROI is easily measured in increased business inquiries and better visibility on the Internet.
If you write a single publicity article that is informational and eye-catching with keywords identified with your website, people link to that article, increasing your search ranking. It can be a blog, but it need not be a blog. That article can then be tweeted to the social media sphere and it will be linked to by more people, ultimately making it found in Google more easily for keywords that people are searching on. So you magnified the force of putting that article on your website, and you multiplied its attraction without spending a great deal of money.
If you did it yourself, you have spent nothing but time. If you need a service to create optimized articles and help place them strategically online, you can get expert advice at minimal cost with a service like Points of Persuasion Syndicate. Designed to level the playing field for those that need expert articles creation without a huge expenditure, they work with you to develop a real PR strategy that you can afford without hocking the family jewels. And they guarantee you a return of at least five appropriate internet spots to get your article seen, so six months down the line you are not overwhelmed by a great number of hits without any sell through to speak of, the way pay-per-click empties your piggybank.
Granted, one article will not get you to the top of your Google page, but over a period of time, you will move upwards – and if you are diligent about producing more articles and establishing your expertise, you will be noticed. Compelling content is still the key to a successful marketing strategy.
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