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03/11/2010

 


(P-O-P-S) If you watched the Winter Olympics and caught your first glimpse of curling, you might have wondered how this could rank as a competitive sport.   Just like when the Google craze overwhelmed this society we asked, why all the noise about a computer and websites articles publicity that only a few odd tech types understand?  We assumed the “techies” are trying to push a generation of working people out of their way just like these guys are sweeping the ice to get their stone in place. Why are a lot of intelligent people standing on the sidelines watching and the elite newspaper and magazine industry folding faster than an accordion?

Ironically, it was articles in newspapers like the New York Times that first called attention to curling as particularly popular with the blood thirsty Wall Street players. “…After a day of braying for money in the markets, traders are winding down with curling. It is, fans say, a bit of after-market therapy. Curling is so slow and drawn out that it becomes mesmerizing. (“On Wall Street, a Romance With Curling,” New York Times, Feb.25, 2010.)

curlingBut The Christian Science Monitor did the best job of depicting and describing it as “the strategy of chess, the use of angles in billiards, the shot-making of golf, and the scoring of bocce:   Put them on ice, and you have curling. Stones are slid across a sheet of carefully prepared ‘pebbled’ ice toward a target area. And getting the stones or ‘rocks’ to the target is far from dull.”  Indeed, they champion it as “American in ideals” and played professionally by “women and men of the people,” not spoiled, parent-prodded athletes. (“The Perfect Winter Olympics Sport: curling…really,” Christian Science Monitor, Feb. 25, 2010)

Similarly, the computer  and websites articles publicity once understood can be seen as “tools of the people” enabling an individual or small business to compete with the largest companies on an equal footing. There is a certain learning curve necessary to be able to use these tools effectively – and that involves both time and money – but once they are mastered, the opportunities open to you are so great, you no longer wonder about why the internet is outpacing and replacing print venues. It becomes blatantly apparent that they might just improve your potential instead of closing it down.

Websites are like advertising signs in the desert. Keywords help your potential customer find your sign if you are using words that businesses and consumers use to look for you.  Syndicated articles published online bring targeted viewers to your websites and link you to your potential customer. The more links you have from significant websites, the higher your rank on a Google page. The higher your rank on the page, the more likely your customer will include you in their initial research. 

Creating content via syndicated articles sweeps your customers path to your site.  A service like Points of Persuasion Syndicate is designed to give you the writing expertise and PR strategy that will put you in front of your competition and make you score effortlessly.  Learn how the game is played and play it. Call us. We can start you on your road to success.

 

 

 

 

 

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