(P-O-P-S) While many Americans would rather find a job than undertake a new business, the reality appears to be that they might not have that choice. Entrepreneurialism is not easy, but the risks you take can be more amply rewarded and no one can tell you when to go once you are up and running. The Internet makes dynamic growth more possible, more quickly than ever before.
Immigrants illegally coming to America in the 1950’s because of the opportunity to find work here is what Arthur Miller’s “View from the Bridge,” now running on Broadway, tells about. That this opportunity to work has dried up in our current economy considered in a state of recovery is evidenced by the highest unemployment figures since the great Depression. Further, two of our largest states by population, California and now New York, are on the verge of bankruptcy. What recovery?
As Reid Hoffman, the founder of one of our most successful social media sites, suggested: “Let our start-ups bail us out. …Small companies represent 99.7 percent of all employer firms, Commerce Department data show. They pay nearly 45 percent of U.S. private payroll and have generated 60 to 80 percent of net new jobs annually over the past decade…” (Let Our Startups Bail Us Out – WashingtonPost.com)
Figuring out what you will sell, your product or service, is all important. Developing a website can take minutes, rather than weeks once you are en route. And there are infinite numbers of digital tools and services that can all be employed to let the world know you exist. One of the least expensive and most effective strategies for launch is syndicated articles publicity published online. A service like Points of Persuasion Syndicate was founded to give the small business the benefit of these brief educational articles to widely publicize their product or service without spending a fortune that startups do not have. While their need for marketing can be a make or break situation, they simply cannot blitz the air with television ads or celebrity endorsements, or even invest in pay-per-click when every dollar counts.
Mayor Bloomberg, New York’s financially adept leader, seems to get the picture. “New York City’s small businesses are the backbone of our economy, and it’s our job to make doing business in this city as easy as possible for them – especially in today’s economic climate,” stated the Mayor. Amongst his programs to back up entrepreneurship in our city he has outlined:
·11 new initiatives to support the financial services sector and promote entrepreneurship.
·New initiatives to help support Hispanic-owned small businesses.
·$350,000 in NYC Business Solutions Training Funds awarded to small businesses.
·Enhancements to the City’s Minority- and Women-Owned Business Enterprise Program.
·City-supported loans unavailable from banks to help small businesses stay in operation. (Mayor Bloomberg Announces Major Reform To City’s Bonding Policy and Increase Opportunities for Small Businesses 10/29/2009)
In September, President Obama announced his support for entrepreneurs with the U.S. Commerce Department’s establishment of a “new Office for Entrepreneurship and Innovation specifically to help entrepreneurs develop great ideas into workable business plans.” (Barack Obama Loves Startups: New Federal Office for Early-Stage…) And in his State of the Union message at the end of January, he called for “a $30 billion bill to help small businesses attain credit from banks.” Obama also asked for “a tax credit which will go to small businesses that raise wages or hire more employees, along with the reversal of taxes on small business investments.” (Startup Stimulus: Obama Proposes $30 Billion For Small Businesses…)
Recognizing the potential of small businesses to turn our economy around is the first step. Individuals must take the initiative next, as well as angel investors and venture capital firms who support and then receive additional benefits when they invest in a U.S.-based company that creates U.S.-based jobs.
In the United States, we encourage ingenuity -- and utilizing the social media tools and basic syndicated articles publicity will spread the word, giving these enterprises global visibility. The Internet will help these risk takers achieve the rapid success we need to help America continue to be a beacon of opportunity and charity all over the world.