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03/29/2010

 

(P-O-P-S) You have the potential to become an American icon through publicity articles published online. In America, we cozy up to ingenuity, recognize it, salute it and support it, as long as you tell us about it in some way that we understand how it will help us lead a better life. Anything that can make us look better, younger, hipper, we like. Or anyone who can truly make us laugh, we love. Or any product that can fill us up, make us thinner, make something easier to do, you name it, we’ll try it – especially if it is generally affordable.
 First and foremost, you have to get the word out about your amazing product or service so we can give you a chance to shine. But remember, a first impression is often a lasting one – so before you make the introduction, you have to decide who and what you will do to handle the situation. 
Are you a writer? Do you want to tell the story yourself? Or are you more concerned with fast results and the product you are behind? One of my favorite pieces on writing was written by a professional whose illustration on the subject speaks volumes along with the column. Check this link to determine your writing skills: So You Think You Can Blog?   I promise you will come away laughing, so it won’t be a waste of time.
Are you trying to unload an overrun of the Snuggie, those blankets with sleeves made out of the Sham Wow? Then there are recent services that can pair you with a reporter too busy to do his own research for stories he is planning into which you might seek a mention. It costs $99 a month, a relative steal if you latch onto a story quickly.  But on the other hand, what if you want more than a single mention in one column and need to market continuously to establish a brand over the long run?  Is this type of helter-skelter approach going to get you the attention you desire on a consistent basis providing the image support and visibility you need?  It is highly doubtful.  As the saying goes, you get what you pay for. (When your brand is up and running, you might consider this expenditure as part of your marketing mix.  Most opportunities for publicity are worth exploring once your brand message is in place.)
 If what you require is continuous publicity but do not have the funds to hire a public relation’s agency, then Points of Persuasion Syndicate can answer your needs. When you buy a series of articles, we adjust our fees to make them affordable to your budget. Further, our fees are intentionally lower than other similar services because we cut our overhead --and we still give you the guts of a PR program that works. You get the strategic expertise of a seasoned PR executive, the writing skills of a practiced creative and the placement know-how of a savvy publicist. We were born to help the small business or startup in this slow economy exist and prosper.
 It takes a tremendous amount of energy to launch a company or product from obscurity to a state of recognition. That means discovering how your product or service is superior to the competition, credibly highlighting these features in articles, and then properly approaching editors to get them published in quantity.
We are headed up by a PR professional with product publicity expertise gained at large PR firms with major corporate clients. One thing you must be aware of: you have to keep up the momentum with a volume of credible stories created and published to prevent others from horning in on your hard work once you create a category. Imitation is the highest form of flattery. But imitation takes away from your market share after a lot of hard work. Continuous marketing with a content strategy is necessary, not a shot in the dark campaign.  Saturating the market with publicity articles on your Brand can pre-empt competition.
The ins and the outs of publicity and marketing are best handled by those with expertise in this area. Couple with firms that have a vested interest in your success, not those who have a marketing gimmick to collect a little bit of money from a lot of companies so they can get advertising on their site without caring if your marketing endeavor sinks or swims.  In a slow economy, you have a choice of expertise for far less money than when things are booming. Take advantage of this opportunity. You never get a second chance to make a great first impression.
 

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