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04/14/2010

 

(P-O-P-S) When you think about retirement, do you think that the best option is to “keep on working”?   You might be a candidate for encore entrepreneurship.
Mary Furlong, an expert in boomers, marketing and businesses predicts “boomers leading a huge new wave of startups in the coming decade.”   Some of the most promising boomer business launches will provide services to the boomer population itself, she says. Amongst the businesses that offer bright opportunity, she identifies “senior geeks” who help people with their computers and digital media, one she herself has pursued in the past. 
This sounds all honky dory – but in truth, it is not all a given that because you want to be an entrepreneur, you can succeed.  Finding your niche is critical, or you could wind up blowing what you have worked your entire life for with a dream you can not realize.  Starting a business at any age is a risk that you take, so be prepared to work hard, no less find it difficult especially in the first six months to fully integrate your life. Initially it is extremely stressful, especially since sole proprietorships are the most common form of startup.
Still even if your business is not technologically oriented, whatever business you choose to run will be aided by the Internet, a website and articles publicity, one of the easiest ways to announce to the world that you are around to help them with your expertise. While seniors are often hesitant to learn computer skills, broadband is critical when planning a business in today’s marketplace.
Your website gives you a global storefront-- but if you don’t want to be lost in the desert, you need articles publicity to help customers find you. Since the individual marketer  doesn’t have a sales force or the ability to do extensive cold calling, the encore entrepreneur  needs a form of inbound marketing that helps you get targeted customers via your computer. Imagine that! Your customers find you.
Today consumers search for your service or product, and because of the back links you have established from other websites, search engines, article directories, ezines, your customers find your website listings above the fold – on the top half of the first page -- when they look for keywords that match your sites’ own.  The whole world is using computers to do their initial research on what to buy.
That’s why computer skills are mandatory for the senior entrepreneur. Try finding a relative or neighborhood teen that can assist you with learning computer skills and then website design once you are sure of what you want to sell. Or do a local search on your computer to discover web designers who do it professionally on an hourly basis. There are services that will not only teach you how to operate a computer, but who will design websites and others that will write articles to help you promote them. If you are swamped with the details of business startup, a service like Points of Persuasion Syndicate gives you top writing and marketing skills based on years of service to international corporate brands – at a price you can hardly afford to pass up.  So you have a ready made support team at your disposal on an as needed basis.
The idea is to keep your website up-to-date with a steady flow of articles, helping you to achieve higher rank in search engines like Google and Bing. No more needle in the haystack approach to finding a potential customer.   You are now in the Internet Age.
Modern medicine has added years to your life. It is up to you to add life to your years. Being able to be self-sufficient, income and otherwise, is a boon to the existence of your children and grandchildren as well as those government subsidized programs like Social Security and Medicare which cannot handle the imploding numbers of retirees scheduled in the coming years. Live your best life, Oprah encourages. And she has become a billionaire in the process of encouraging you to stay in the game.
 
 

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