Subscribe
 [ What is this? ]

04/22/2010

 

(P-O-P-S) Are you a half-hooker? I am not speaking about the bottle girls that supply sports stars and industry high-rollers with female companionship, but of legitimate web site owners who do articles marketing and never get their readers to visit their web site and sign up to help create an email list of potential customers.  That is when you need a company like Points of Persuasion Syndicate (P-O-P-S) that will help you strategize, write and place your articles in a fashion that entices visitors to your own website to give you that vital information you need to foster lead generation.  A potential customer list is one of the primary reasons for doing articles marketing.
 It is all well and good to be labeled an expert at some e-zine for which you spend hours writing and submitting articles, but in the end if you have not gotten the person whom your article hooks to read it through and click on your own website to give their contact information, you have lost that potential customer forever. 
So if you are a billionaire and out of the goodness of your heart want to share what you know with the global universe, keep on writing those accepted features with the author credits at the bottom of the page and no return on investment (ROI). The same goes if you are a spectacular writer and just want to amuse a large public so when your novel or play or book comes out on a specific topic, your name will already be familiar – and your written work will fly with wings out the bookstore door.
But for most of us, the point of a website is to sell some goods or services and to be identified by the consumer looking for same, whether it is business to consumer (B2C) or business to business (B2B).   If your articles marketing only manage to get the articles publisher website traffic, you have wasted a lot of time and energy to make some articles site more powerful – and you remain empty-handed. Here are some ideas from P-O-P-S, creators of syndicated articles publicity online, for “hooking onto that traffic,” and making it into a potential sale:
o   Post original SEO features on your own site regularly utilizing an RSS feed so that company URLS are allowed to occur within features, and people who love your titles will come directly to your own web site, not some publishing directory. 
 
o   Invite readers in your article for article directories to take a quiz on your website.  If you give away all the info they will need to solve their problem in the feature, why should they visit your site? Identify some reason that taking this quiz will help them find answers to their initial question that lead to the search in the first place.
 
o Offer some free webinar or e-book at your site that needs a sign-up before it is downloadable. Include in the sign-up a message box that identifies the customer’s plight, so you have some information to approach them with. Inbound marketing is definitely easier than sitting at the trade show desk, or cold calling – but only when you make contact with the potential customer can it convert to a sale.
 
  o   Volunteer a free brief consulting session.   Here are three easy steps to conducting lead generation consulting sessions properly:
       
       1.      Get the person to clearly state the problem.
    1. Show how your background can help the person.  However, don't give away your best thinking at this point.
    2. Ask for the order to get them to buy your books or consulting services
o   Lastly, make sure that once someone does click on your site, your website reflects that internet visitors are smart and impatient as Ed Schipul recommends in his advice feature on increasing sales leads conversions. Clear headlines on your website that appeal to the visitor and frequent call to action contact information on each page are two items he considers mandatory.
 
 
 

Technorati Tags: , , ,

 

« back to index