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04/27/2010

 

(P-O-P-S) According to internet guru Brian Solis, the best thinking about current marketing has been expressed by Tom Forenski’s comment:  “Every company is a media company.”  Every company has access to tens of millions of people through all the media technologies at its disposal, so it is incumbent on every company to determine how to use this publishing power.    Regardless of what you are selling, then, articles publicity becomes a key player in your recipe to maximize the impact of this publishing possibility. Whether you tell your story via written articles on the Internet, Twitter, an image, or a video script -- different forms of articles publicity -- you are the publisher as well as the team creating the product or service.
The competition for eyeballs is more intense than ever.    Hiring a service like Points of Persuasion Syndicate, syndicated articles published online, headed up by an experienced PR professional, is an invaluable teammate for helping you tell your story. Having worked at branding major products and services of the largest corporations worldwide, they can now apply their expertise to your small business or startup and capture the attention of your global audience in a flash. Since the today company has ears that listen to their consumer communities, P-O-P-S can answer the real needs the customer has and help the professional story teller, your company, formulate a media connection that is meaningful to their extended audience.
Small businesses are unusually susceptible to being judged by their targeted market as listeners or not. If not seen as relevant by their purported customer, they may forever be banned, never even given a test run by the audiences they choose to please. So even though the small company has fewer resources for test-marketing, they are still held accountable for passing the same consumer tests that large companies are forced to meet. According to marketing experts, following best business practices that have been tested by the big guys who can afford to write those case studies, white papers, industry surveys based on marketing approaches that they have tested work time and time again.
A company like P-O-P-S that writes an RSS feed about syndicated articles publicity reads what the experts have to say before framing a feature that will inform the small entrepreneur whom they are determined to benefit.   Most articles services churn out routine copy and disseminate broadly to a list of internet users without discriminating about what they actually cover. As long as they delete the URL’s from the copy to make it a generic statement, they feel that a placement is good enough if they get the website URL mentioned in an author box at the foot of the copy. More often than not, the reader never bothers to visit the website mentioned in that box, or if they do, they leave no footprint.
 P-O-P-S emphasizes ways that make your internet visitor leave you contact information, or they consider the placement a half-performer. The RSS news feed is superior for their own article content because its readers are linked to their own website for keywords that represent what they do, not a bad idea for most small business websites.
If P-O-P-S feels a video clip will tell your story best, they will script it and outsource the shooting, but label it to make it found when searched for on the right keywords. Or similarly, if a podcast or image or slide script is what they feel will work best, that is feasible as well. The new catch phrase out there is SMO, social media optimization, just as important as SEO for getting found. Trying to provide the consumer with best information that they can grasp easily is how we work. The object of the game is to make each client a long-lasting one, to grow as your company grows, so client testimonials can become our best marketing device.
 
 

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