Points of Persuasion Syndicate
Syndicated Publicity Articles Published Online
Cashing In on Evergreen Articles Publicity
05/05/2010
(P-O-P-S) In the past when newspapers reigned supreme, there was something called an editorial calendar that prompted marketers to write about how their products related to that calendar at that time of the year. It helped to make their products and services topical by affiliating them with cares and concerns of the population at large at that moment in time, thereby somehow getting their product name in print before a large number of readers at a very low cost. Evergreen articles publicity erases that time affiliation to make an article published on the internet keep giving and giving and giving all year round regardless of the season or holiday we are celebrating.
Keywords are how features get categorized on the internet, so you don’t have to gear an article to a special news section that comes out at a particular time of the year. In fact, a company like Points of Persuasion Syndicate can help you include the necessary ingredients in an article to make your content keep generating the type of attention that labels it an “evergreen” investment for pulling the dollars out of your potential customer’s wallet. Some of the most successful evergreen features include these four ingredients:
§ They have a national or global focus
§ They are tips-oriented or have a human-interest angle
§ They are not overly commercial (they are not primarily about your product or service)
§ They are about popular topics like health, home improvement, family finance, small business startups, beauty regimens, for example
Overall, you could say, they are a news story written about your product or service in a way that both advertises your business and provides valuable information to the public. A P-O-P-S feature is NOT pure advertising as it is presented in a journalistic format that is considered more credible to the reader.
And of course, they are keyword optimized to help you call attention to your website and to pull readers to provide the contact info you need to convert them from targeted prospect to loyal customer material. In today’s world, green means a vote for the environment but it also helps our economy. Evergreen articles publicity is affordable and great for spreading the word about your business and providing you and your family with the “green” you need to spend to enjoy life. In 2010, greed is no longer seen as the road to riches. GREEN is GOOD. But EVERGREEN is BEST!
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