Points of Persuasion Syndicate

(P-O-P-S) It appears that one day while I was ignoring Facebook, they had turned themselves into a place for business sites as well as personal accounts. No longer just one of the largest social networking sites for a limited age group of college and early 20’s––they are valued at 23 billion and has no company more worried than Google "... which sees the social networking giant as an important driver of users to sites across the Web,” one of their own primary roles. (“Facebook,” The NY Times, July 8, 2010.) So if you are strategizing to come up with some customized articles marketing publicity right for your audience, exploring a business page on Facebook for your company, or examining your competition on Facebook might spark your creativity or tell you how to get a community to spring up around you.
 

Internet PR expert Sally Falkow touted Facebook landing pages and business pages in her “Advanced Social Media Strategies for PR” workshop as three times more trafficked than Google News and with the “fastest-growing demographic in the 35 to 54-year-olds.” They even have women over 55 in their demographic now. Further, she noted, “a quarter of a million people register everyday and 3.5 million ‘like’a Facebook Page every day.”
 

In fact, one of the primary advantages of Facebook for businesses over Twitter is that people who are members can use the like button to vote and become fans. A vote is like a link on a page, so you get a quick response to what people are after. Further, people influence other people and therefore things can go viral quickly. For example, Lady Gaga was the first pop star to have more than 10 million fans vote for her. Her career is soaring.
 

In some cases, you need to entice people to become fans of your business page with some type of incentive. Coming up with what appeals to your customer becomes easier when you interact with them and know who they are. With 500 million people on Facebook, chances are more of your customers are active on Facebook than other networks. And because businesses are just now figuring out how to connect with their customer and prospects on Facebook and build powerful advocates, it becomes a ground floor opportunity taking it far beyond their very targeted advertising opportunities.

Some companies have a team working on their Facebook company site alone. Treating it like another website with a very broad audience that can be broken down and individually identified to customize messages to each age group, is the kind of opportunity Facebook can provide – and the site is free. Before you determine your overall marketing strategy and messages, engaging with your Facebook audience is a great way to determine how you wish to influence the online conversation, what form of articles publicity you should choose and then measure the results of your efforts.

A savvy consultant like Points of Persuasion Syndicate (p-o-p-s.com) can help you develop a strategy and carry it forward before you need to hire a PR agency that can be too costly at the early stages of development. Or P-O-P-S will gladly work with an in-house marketing team assigned to the task. Social media engagement is the best marketing strategy available today to make your business successful and Facebook one of the best business social media tools.

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