Points of Persuasion Syndicate

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09/02/2010
Tickle Their Funny Bone With Syndicated Articles Publicity
A specific joke is not always universally comprehended, but when it is, it is always memorable. Responding to criticism with an open ear and gentle humor that is not ethnically based is a good way to get your syndicated article publicity read, tweeted and retweeted.

08/07/2010
Customerization: The Key to Effective Syndicated Articles Publicity
“Customerization” is the newest term coined by marketing publicist, Myrna Greenhut, president of Points of Persuasion Syndicate to describe the type of articles publicity that works best in 2010. It is writing or visually presenting information and imagery about what interests your consumer to help companies bond with their customer, in lieu of talking about brand selling points and highlighting a product. Read more…

07/30/2010
Like the Queen: Use Social Media to Engage Your Publics
Queen Elizabeth II is using social media, and so should the Fortune 500. You are never too old, too rich or too successful to use accessible tools that can give you a reading on what your public is saying about you. We all want to be popular, and Brands need to be.

07/20/2010
Social Media’s Mark on Articles Publicity Online
If you do not incorporate social media into your syndicated articles strategy, then you are not responding to the new communications landscape, and you are wasting your time and money. You can choose which medium to use for your articles publicity – text, image, audio or video – but the consumer or potential customer will determine the message. Read more...

07/14/2010
Facebook, A Business Tool Great for Strategizing and Articles Publicity
Facebook has become more than a social media channel, but an important business tool that can help you influence the conversation online. The foothold they are gaining in the business community with company pages has made them a highly valued business in their own right and a tremendous asset helping small and large companies to engage with their consumer and court potential customers.

07/05/2010
Are You Part of the Twitter Business Conversation?
Twitter is no longer viewed as a platform for "monkey business" but rather as one of the best listening posts for supporting your real business marketing efforts. By listening in on real time conversation, you can develop a syndicated articles publicity strategy that meets your consumers needs and impacts upon their commitment to your brand. Failure to enter into this conversation might have dire consequences for your company’s future.

07/01/2010
Identifying Your Influencers Helps Determine Your Syndicated Articles Strategy
Making sure you are meeting your customers needs, and moving beyond broad messaging to target relatively small customer groups is possible, measurable and the newest key to business success. Identifying your influencers through good listening is the first step in developing an articles strategy.

06/22/2010
A Social Media Press Release For Articles Publicity Across the Internet
What follows is a summary of the webinar “"Media Relations in the Internet Age. What Journalists Really Want from PR" which I was invited to attend. Presented by Sally Falkow,internet marketing guru and Rebecca Lieb,journalist turned PR consultant,it pinpointed the role that the PR person must play to serve all the newest influencers available on the Internet.

06/10/2010
Contests with Syndicated Articles Publicity: A Tool to Increase Customer Satisfaction
Marketing cosmetics via the Internet can use the lure of contests that appeal to your consumer’s concerns. Via syndicated articles publicity like blogs, surveys, and articles with room for responses, it is possible to identify their needs and critiques of products and respond more personally than ever before. Utilizing this conversation makes it easier to develop products and contests that will attach them to your brand and win them over as customers for life.

06/03/2010
To Blog or Not to Blog: A Question for Small Businesses
Business blogs are a popular form of articles publicity that encourages conversation with your potential customer about online industry marketing strategies in the hopes of growing your business. Sometimes people find you first through your blog and that leads them to investigate your company website. Still the blogosphere is very competitive and a good way to determine if you want to make the time commitment and the content commitment without getting committed is to read some of the already existing blogs out there to try and develop a strategy and see if this journal approach suits your long-range plans.

05/26/2010
Syndicated Articles Publicity: An Efficacious Content Marketing Strategy
If you are not doing content marketing, you are not in sync with today's consumer. You do not pitch messages at this purchaser, you give them the information they need to make informed decisions. And a perfect example of a tool to use is syndicated articles publicity online.

05/19/2010
Syndicated Articles Publicity: What Makes for Headline Power?
Newspaper pages are full of headline puns, alliterations, and rhymes that happen to tie nicely to blocks of teaser text, photos, or illustrations. They are creative and clever. Still, a good headline on a newspaper or magazine article is very different from one that works on the internet. But its consequences are just as important in determining what gets read or not. Learn about some key headline ingredients for the internet to increase conversion on your own syndicated articles publicity here.

05/13/2010
The Press Release Is Transformed, Not Dead
The press release evolves with the medium for which it is intended. While bloggers originally declared it dead on the internet, the current thinking is quite different. The traditional press release if it is optimized can get placements on major news sites but the social media release goes still further. A social media release is composed of elements which can be removed and used in pieces on blogs, wikis and other social channels. In practice, social media releases (SMRs) feature multiple embedded links like a YouTube video, a Flickr slideshow, a captioned illustration etc.

05/05/2010
Cashing In on Evergreen Articles Publicity
Evergreen articles publicity gives the best return on your marketing investment. They spread the word about your business because they are pertinent all year round and therefore can supply a continuous stream of targeted customers to your website. With an already global reach when these articles appear on the Internet, if you apply social media techniques to these articles, their reach expands to numbers hard to fathom. And best of all, your customer finds you.

04/27/2010
Online Articles Publicity: The Key Ingredient for Any Marketing Mix
You have got to be found on the Internet if you are a company that wants to find customers and build customer loyalty. They search for you with keywords whether you choose to provide content via standard articles publicity or social media like Twitter, blogs, video or captioned images. Search engine optimization(SEO)and social media optimization (SMO)allow companies to communicate with their publics. Every company is a publishing company as well as the provider of a product or service.

04/22/2010
Lead Generation: One of the Primary Reasons for Articles Publicity
Regardless of how many hits your articles are getting on the Internet, if you are not compiling a list of contact information from your readers, you are not getting one of the most important benefits of articles marketing: a potential list of targeted customers for your good or services. This article describes some of the methods to help drag your reader directly to your website to signup for information that might be beneficial to them.

04/14/2010
Encore Entrepreneurship: Publicity Articles to Get You Started
People are living longer and often choose to continue working beyond retirement age because they need to earn an income, or because they choose “lifestyle businesses” that can help keep them busy and relevant. Computer skills and articles publicity are key to announcing your encore entrepreneurship in today’s computer-based marketplace.

03/29/2010
Articles Publicity: How Cutting Edge Entrepreneurs Can Establish a New Market Category
Launching a new market category with a consistent brand message and a continuous flow of articles publicity is best handled by a practiced PR executive. With expert aid you can grab market share and keep it, leaving the me-too brands from chomping at your heels.

03/22/2010
What is the Role of Syndicated Articles Publicity in a Customer Purchase?
Content that captures your customers’ needs and supports them in selling their products or service is what other marketers are seeking -- not a sell sheet on what you do. It is all well and good to do business with people we like but first and foremost are the benefits you offer them on a business basis. Helping them determine a content strategy that coincides with the stages of purchasing decisions gives you added value as a content creator.

03/18/2010
Entrepreneurialism, Arthur Miller and Syndicated Articles Publicity
Too many Americans are unemployed currently to make us the land of opportunity as pictured in Miller’s current Broadway hit, “A View from the Bridge.” Entrepreneurs and small businesses will lead the way out of this slow economy. The Internet and syndicated articles publicity along with social media will give them the global visibility and marketing reach to spring to success. The U.S. will survive this weak economic period and lead the way once more when the risk takers are shored up with all the necessary incentives in place.